--- title: Why Slowing Down Helps Startups Move Faster | Opendock description: Allison Ullrich, Director of Supply Chain at Outer, shares why startups move faster by slowing down, standardizing operations, and hiring for future roles. image: https://blog.opendock.com/hubfs/episode%206_.png --- [![Opendock dock scheduling and yard management software](https://blog.opendock.com/hs-fs/hubfs/opendock_logo_rgb_black.png?width=512&height=82&name=opendock_logo_rgb_black.png "Opendock dock scheduling and yard management software")](https://blog.opendock.com/) [![Opendock dock scheduling and yard management software](https://blog.opendock.com/hs-fs/hubfs/opendock_logo_rgb_black.png?width=512&height=82&name=opendock_logo_rgb_black.png "Opendock dock scheduling and yard management software")](https://blog.opendock.com/) - [Home](https://blog.opendock.com/) - [Carrier Login](https://carrier.opendock.com/app/login) - [Warehouse Login](https://nova.opendock.com/login) More results En - English - [Español](https://blog.opendock.com/es) - [Español - México](https://blog.opendock.com/es-mx) - [Português - Brasil](https://blog.opendock.com/pt-br) - [Home](https://blog.opendock.com/) - [Carrier Login](https://carrier.opendock.com/app/login) - [Warehouse Login](https://nova.opendock.com/login) Opendock Blog #### Share this [Share on X](https://x.com/intent/post?url=https://blog.opendock.com/start-up-by-slowing-down-how-to-enable-your-team-to-get-things-done-efficiently&text=Why+Slowing+Down+Helps+Startups+Move+Faster+%7C+Opendock) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.opendock.com/start-up-by-slowing-down-how-to-enable-your-team-to-get-things-done-efficiently&t=Why+Slowing+Down+Helps+Startups+Move+Faster+%7C+Opendock) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.opendock.com/start-up-by-slowing-down-how-to-enable-your-team-to-get-things-done-efficiently&t=Why+Slowing+Down+Helps+Startups+Move+Faster+%7C+Opendock) # Episode 6 of What's Up Dock? Podcast by [**jpallmerine**](https://blog.opendock.com/author/jpallmerine) on 24 January, 2023 Key Takeaways - Moving too fast at a startup leads to emotional, not rational, decisions. - Standardizing processes helps startups scale without losing their culture. - Slower cash-flow decisions still allow fast execution around seasonality. - Hiring for a role's next 12 months matters as much as filling it today. Have you ever tried to tell a startup to slow down? That's what [Allison Ullrich](https://www.linkedin.com/in/allisoncullrich/), Director of Supply Chain at [Outer](https://www.linkedin.com/company/outer/), tells 'em. The way she sees it, a lot of problems arise by going too quickly. If your people are moving too fast, they're not coming up for air. They may be making emotional decisions instead of rational ones. Communication gets muddied. Data gets lost. Unnecessary expenditures are made. A lot of negative consequences for something that sounded like a good idea, right? In the end, what you'll usually find is that by slowing down, you've enabled your team to actually speed up. Join us as we discuss: - How to standardize the business for scalability - What to spend your time on to make your time valuable - Who to hire for your team [![Dock Scheduling 101: The Ultimate Guide](https://blog.opendock.com/hubfs/DS-eBook-CTA.png)](https://lp.opendock.com/dock-scheduling-ebook) ## How Can a Startup Standardize Operations Without Losing Its Culture? **Standardizing a startup means giving each person a clear, repeatable role without turning the company into a slow-moving bureaucracy.** For much of the population, a startup is viewed as a great, interesting place to work, but always with the understanding that the workplace will be the polar opposite of an established organization, presenting a lot more risk. When you look closer at the individuals who make up the startup, however, you begin to see a clear picture of how every person can fill their role effectively, dispelling the idea that a startup really is *so* different from the companies we consider *established*. All you need to do is take the time to understand each unique perspective. Without that understanding, it can feel impossible to keep everyone moving in the right direction when it comes time to evolve the business. For Allison, who came from a Fortune 500 background that measured 10 times and cut once, it was terrifying to move at the pace her startup expected. Still, supply and demand doesn't wait. #### *“As you navigate within a startup, and you evolve, you have to* ***move fast*** *in order to meet the needs of the business.” (Allison Ullrich)* [![Take the Opendock dock scheduling product tour](https://blog.opendock.com/hubfs/Product%20Tour_Opendock.png)](https://loadsmart.navattic.com/904j01ru?g=cmm0qo58p004d04l16aswd4fk&s=1) ## What Should You Spend Your Time On to Make It Valuable? **Allison found that "full-speed" decision making at a startup wastes more time than it saves once mistakes start piling up.** No one can discount just how impactful the COVID-19 pandemic has been on business behavior. For Allison, she realized just how detrimental “full-speed” decision making at a startup can be, leading to mistakes and wasted resources. Her solution: Feather in responsiveness to create a more balanced, better performing strategy. While it may feel counterintuitive to slow down, not taking the time to think through certain decisions will end up costing you time down the road. Without better decision making, [crises like the pandemic will create too much risk](https://blog.opendock.com/you-cannot-win-and-thats-a-good-thing), ultimately contributing to the reason your startup fails. “We need to still move fast to execute based off of seasonality,” she explains. “But we need to move a little bit slower in regards to cash flow.” ## Who Should a Startup Hire for Its Team? **Startups should hire people who can fill today's role and grow into the one the business will need 12 months from now.** Taking this more metered approach can also mean better decision-making when it comes to hiring, choosing those that not only fill the role they're needed for right now, but the very different role they'll potentially play 12 months into the future. #### *“If you limit yourself to only hiring for what you* ***need now****, you sell yourself short. And you end up having to exhaust additional* ***funds and resources****.” (Allison Ullrich)* But how could you possibly predict the future success of an employee when you're unsure of what role the person will need to play in the future? Allison relies not only on the specific skills that make them valuable in the short term, but puts an equal emphasis on the experiences and talents that person brings to the table that will transfer later: “I make it very clear what role that I need them for. But when I look at their resume, I see a whole lot more,” Allison explains. “And since I have the opportunity to help build the vision, I have some ownership over the path. It's about knowing where I need to plug people in when new roles and opportunities come up and are available, and how to shift people into challenges so they stay engaged, have interest, and there's opportunity for growth and promotion from within.” Sure, this candidate might be an excellent hire for a current position, but will they be just as successful 12 months from now when you need them to [go from individual contributor to team lead](https://blog.opendock.com/how-technology-accelerates-logistics-solutions)? If the answer is no, they're not the best bet for your startup. Building that kind of team resilience under pressure isn't unique to startups — [a logistics leader who got his start in the military](https://blog.opendock.com/leadership-in-logistics-how-a-military-service-prepared-our-guest-for-a-career-in-logistics) learned many of the same lessons about attention to detail and steady leadership. *Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. [Find all the episodes here.](https://lp.opendock.com/whats-up-dock-podcast?utm_source=blog&utm_medium=hyperlink&utm_campaign=whats-up-dock-warehouse-opendock-q1-23&utm_content=episode-1-blog)* Allison's approach is a reminder that speed and discipline aren't opposites. The best-run teams know exactly when to use each. [![Request an Opendock demo](https://blog.opendock.com/hubfs/opendock-blog-cta-1200x475-2.png)](https://opendock.com/#request-a-demo) ## Frequently Asked Questions ### Who is Allison Ullrich? **Allison Ullrich is Director of Supply Chain at Outer, an outdoor furniture company.** She joined the What's Up Dock? podcast to explain why slowing down certain decisions actually helps a startup team move faster overall. ### Why does moving too fast hurt a startup's operations? **Moving too fast leads to emotional decisions, muddied communication, and lost data, according to Allison.** She says those breakdowns end up costing a company more time and money than the speed was worth in the first place. ### How should a startup think about hiring for the future? **Startups should hire people who can grow into a different role over the next 12 months, not just fill today's immediate need.** Allison says limiting a hire to only what the role requires right now sells the company short and can mean spending more resources later. 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SOC2 Type II. - [Terms and Conditions](https://loadsmart.com/subscription-and-professional-services-agreement/) - [Privacy Policy](https://loadsmart.com/privacy-policy/) - [Security](https://lp.loadsmart.com/security) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "jpallmerine", "url" : "https://blog.opendock.com/author/jpallmerine" }, "dateModified" : "2026-10-05T14:57:07.012Z", "datePublished" : "2023-01-24T16:52:57.000Z", "headline" : "Why Slowing Down Helps Startups Move Faster | Opendock", "image" : [ "https://blog.opendock.com/hubfs/episode%206_.png" ], "mainEntityOfPage" : { "@id" : "https://blog.opendock.com/start-up-by-slowing-down-how-to-enable-your-team-to-get-things-done-efficiently", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.opendock.com/hubfs/ls-logo.png" }, "name" : "Loadsmart" } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Allison Ullrich is Director of Supply Chain at Outer, an outdoor furniture company. 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